The line graph illustrates the percentage of money spent on promotion across five types of media in France from 2010 to the estimated figures for 2040.
Overall, the percentage of money allocated to Internet promotion has shown an upward trend over the observed period, while expenditures on newspapers, magazines, and radio have declined. At the start of this period, television was the leading medium for advertising spending, but it is projected that the Internet will take the lead by the end of the period.
Between 2010 and 2020, the percentage of funds spent on television increased from around 35% to approximately 45%. However, it is expected to decrease to about 37% by the end of the forecast period. In contrast, the budget allocated for Internet promotion experienced significant growth, and by 2040, it is anticipated to exceed 45%.
In contrast to the Internet, the percentages spent on newspapers, magazines, and radio consistently declined from 2010 to 2020, decreasing from around 35% to 25% for newspapers, from 15% to around 8% for magazines, and from 10% to roughly 6% for radio. By 2040, these three types of media are predicted to continue their downward trend.
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