The graph indicates the percentage of money which were used on advertising in five different types of media in France from 2010 and projecting spending to 2040.
To begin with that the most effectively increased rate was Internet, in 2010 it shows less than 5 percent and during the time frame it increased sharply to 47 percent which is the highest rate, respectivelly. In addition, Television also showed one of the efficient increases during first ten years, it was about 45 percent , however, from 2020 until 2040 the rate was declined to 37 percent.
on the other hand, the most decreased two rates were Newspapers and Magazines whichwere 35% and 15% in 2010, then theyy are go down to 10% and 3% in 2040. Furthermore, almost unchanged advertising type was Radio, which was decreased slightly during the 30 years.
Overall, Internet during the 30 years never decreased or stayed at one rate, it was always increased because of his popularity, respectively
