Line Graph

Band 6+: You should spend about 20 minutes on this task. The graph below shows the percentage of money spent on advertising in five types of media in France from 2010 and projected spending to 2040. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. You should write at least 150 words. Writing Task 1

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Image for topic: You should spend about 20 minutes on this task. The graph below shows the percentage of money spent on advertising in five types of media in France from 2010 and projected spending to 2040. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. You should write at least 150 words. Writing Task 1

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The image displays the percentage of money spent on advertising in France across five media types for the years 2010, 2020, 2030, and 2040. For Television, the percentages were approximately 36% (2010), 45% (2020), 40% (2030), and 37% (2040). For Newspapers, the figures were 34% (2010), 25% (2020), 15% (2030), and 10% (2040). Magazines accounted for 15% in 2010, 10% in 2020, 5% in 2030, and about 2% in 2040. Radio spending was 10% in 2010, approximately 6% in 2020, 5% in 2030, and about 4% in 2040. Internet spending was approximately 3% in 2010, 15% in 2020, 36% in 2030, and 47% in 2040.

Given the complexity of the image, the above description may not be entirely accurate.

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the line chart illustrates the percentage of money on adversiting in five differents types of media between 2010 and 2040. Overall, it highlights the main downwards and upward trends key differences among the given data.

It is obvious that the three types namely, Newspapers, magazines, radio, had many fluctuations over the years. The percentage of the expenditures of the magazines and newspapers started at 15% and 10% in 2010, and the line fell in 2040 at under 5% for radio and 3% for magazines. However, Newspapers started at 35% in 2010 to decrease dramatically to 15% in 2040.

In the meantime, television started at 35%, but then it roses to 45% in 2020 to fell again slightly to 37% in 2040.

Regarding the percentage of money spent on internet in 2010, the advertising experienced a considerable growth from 0% and it rapidily increased to 47% in 2040.

To sum up, the graph shows different trends of fluctuations that had between 2010 and 2040. However, newspapers, magazines, radio, and television had many changes, whereas, the internet had the largest amount percentage of money spent on advertising.

Word Count: 185

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Overall Band Score

(+/- 0.5)

Vocabulary Complexity:
B2 - Upper Intermediate
Opt for even more advanced words when appropriate.

Grammar Mistakes: N/A

Vocabulary Repetition:

percentage: 4

newspapers: 4

magazines: 4

money: 3

radio: 3

started: 3

Try using synonyms for the above words

Task Response

The report covers the requirements of the task, providing an overview of the trends in advertising spending across different media in France between 2010 and 2040. There are some inaccuracies in the data reported (e.g., the starting percentage for newspapers and the internet), and the description of fluctuations could be more precise. To improve, ensure data accuracy by double-checking figures and focus on providing more specific details about the changes over time. Also, consider structuring the report with a clearer distinction between overall trends and specific media analysis.

Coherence & Cohesion

The report demonstrates an adequate attempt to organize the information, but the flow could be improved. The 'overall' statement is generic and doesn't provide a strong sense of the key trends. Transitions between paragraphs are present but could be smoother to enhance the logical progression of ideas. For example, the connection between the decline of traditional media and the rise of internet advertising could be made more explicit. Consider using more varied cohesive devices to link ideas within and between paragraphs.

Lexical Resource

The report uses a range of vocabulary relevant to the task, such as 'fluctuations,' 'expenditures,' 'dramatically,' and 'considerable growth.' However, there are instances where the word choice could be more precise (e.g., 'types namely' could be rephrased for clarity). To improve, focus on using synonyms and more specific vocabulary to describe trends and data, and ensure accurate usage of terms related to advertising and media spending.

Grammatical Range & Accuracy

The report demonstrates a mix of simple and complex sentence structures. However, grammatical errors are present and affect clarity. Examples include subject-verb agreement issues ('the percentage of the expenditures of the magazines and newspapers started'), incorrect preposition usage ('money on adversiting'), and awkward phrasing ('had many fluctuations over the years'). To improve, focus on proofreading carefully for grammatical errors and sentence structure issues. Practice using a wider range of grammatical structures accurately.

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