The given graph illustrates the percentage of money spent on advertising across five types of media such as Television, Newspapers, Magazines, Radio and Internet in Francefrom 2010 to 2040.
The expense ratio on television were approximately 37% in 2010, 45% in 2020, 40% in 2030 and in 2040 36%. For newspaper the ratio were 34% in 2010, in 2020 it becomes approximately 24% in 2030 it shows 15% and in 2040 it is 10%. For Magazines it starts from 15% in 2010 then in 2020 it becomes less than 10% like 8% in 2030 its 5% and in 2040 the proprtion is 3%. For Radio the percenatge begun 10% in 2010 to 6% in 2020 then in 2030 it is 5% and in 2040 it becomes round about 3%.
and the last for Internet it starts from about 3% in 2010 to 15% in 2020 later 15% in 2020 then 35% in 2030 and in 2040 it closes to 50%.
In conclusion, the most expensive way of advertising in france is Internet and Television and most cheap is magazines and radio.