The line graph illustrates the percentage of money who spent on advertising in television, newspapers, magazines, radio and internet in France from 2010 and projected spending to 2040.
Overall, the highest proportion of money of advertising spent on television, while the percentage of money spent on radio was lowest in France in the given years.
In terms of media, the money spent on television started from nearly 36% in 2010, rising sharply in 2020 at around 45% before decreased at 45% to neraly 37% between 2020 and 2040. Spending money on newspapers was begining from approximately 34%, which significantly dropped at 10% from 2010 to 2040. Magazines also followed the same trend, in 2010 it was 15%, from 2010 to 2040 it slowly decrease by 15% to almost 3%.
From the remaining media, 15% money spent on radio in 2010, which dropped at 5% in 2020, from 2020 to 2040 it remained stable at 5%. Internet started from around 3%, whereas it dramatically increased at approximately 46%, which the higher spent of money in France.