Fast food restaurants are presents all over the world with big brands that travelers can meet in every country they visite. But even if doctors all over the world agree that fast food is bad for people’s health, more and more peoples eat fast food every days. We are going to see why it is happening and what can be the solutions.
First fast food company are leading the trend around their brand with application and community manager. Thos smartphones applications comes with discounts and the more you eat in a fast food restaurant the more discounts you have. And with this last argument comes an other, the price of the meals can be cheaper even compared to a home meal. We can agree that fast food restaurants promise a fast and good value for money meal for everyone.
To answer the question, what can we do about it, we can see that some solutions have already been put in place. For example TV advertisements speaking about the good way of eating with more fruits and vegetables or doing more sport. We can go further by putting thos ads directly on the fast food brand phones application. Every time you open it ,or buy something on it, a message appears and inform customers about the healthy impact. At the very end we can also think about new taxes for non healthy food as it is already done for cigarettes or alcohol.
Healthy is a real problem in our modern society and politicians must deal with it in order to help people being conscience about the impact of their choices.