In the modern day, businesses present their products as something new in their advertisement. This is because they want to differentiate from other products, and this might be a negative trend because it has some drawbacks to the quality of the product.
Many companies to increase their sales often represent themselves as a new cutting-edge product. Advertisement helps them to ensure people that it is a different product, and people buy it, even if it is overpriced. Therefore, businesses use this scheme to earn more money. For example, one company in Italy that manufactures straws for drinking promoted their straws as reusable straws; as a result, sales and price of the product increased almost twice. So, emphasizing the advertisement has many benefits for businesses.
However, it has a negative effect on the quality of the product. Promoting a product costs enormous money, and instead of advertising it businesses should improve the quality of the product. Quality is the one of keys to success, but some companies do not understand this. Moreover, bad quality leads to customer loss, because the customer’s trust erodes. For instance, a very famous company worldwide named Nike has one of the best advertisements; as a result, their shoes have bad quality due to not improving the quality along with advertising. Thus, quality is as important as promotion.
In conclusion, many businesses promote their product in some new way due to being different from others. However, this is a negative trend for the product, because it might lower the quality.