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Positive And Negative

Band 4+: In their advertising nowadays, businesses usually emphasise that their products are new in some way. Why is this? Is it a positive or negative development?

Note: Both the topic and the essay were created by one of our users.

Task 2

Advertising,promotions,native marketing and so-called recommendations from people around the Internet it’s not something new for us these days.All these marks are trying to make us think that the only thing we need for pure happiness is to buy their brand new product,try improved version of energy drink,modernised formula of their bestselling shampoo and plenty of other products. In their advertising,they are trying to convince us to think all these products are something we have never seen and try before.

From my point of view,the main purpose is customers around the world are used to speed fashion and various brands so to take their attention and be able to sell more and more products brands suppose to think the same way and produce more and more unique designs,formulas,add unexpected components,pay influencers for advertising and many other steps.However,even such thoroughly developed marketing doesn’t make it 100% interesting for the consumers. That is why more and more companies tying to make us sure that they are the one and only who provides this or that product something new special for us.

From one hand,i can agree with such strategy of marketing because in some case by adding new specific features in the product can increase the level of potential customers.From the other hand,such actions brought us to reality we live now which is overwhelmed sales market,native sales and fooled people.

Summarise all the factors i already mentioned above,it can be said that despite the fact the level of sales may got up and even improve quality in specific products in some brands,people still suffering from the consequences. When enormous corporations make money from us,we stay at the same position with addition of untrustworthy and sometimes even disappointing in the companies and brands we used to like.

Word Count: 295

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