The international market is an instrument for spreading goods around the world. Worldwide export and import improve trading between continents and states, and companies which offer local delivery such as Uber or Grab are the final part of the chain in the global trade market. Modern businesses require both hardware and software, with marketing applications playing a crucial role in boosting product sales.
Firstly, the most important thing in the chain is food delivery everywhere wherever customers need. That hardware provides food transportation around the world. Ships offer enormous quantities of goods while airplanes come up with the fastest transfer food from producer to customers. Local transportation of goods and services is protected by companies such as Grab or Uber. For instance, tropical fruits sold in supermarkets are cultivated on tropical farms, transported by ships to international hubs, transferred to warehouses, and ultimately delivered to local stores for consumer access.
Secondly, thanks to the development of marketing, consumers are able to discover what sellers offer in markets or online shops. Social media, as a part of marketing, enhances product visibility and helps people become familiar with items that may be unusual or unfamiliar. For example, many Europeans may not know fruits such as breadfruit, babaco, or calabash. Through marketing, however, these new fruits can be introduced and made accessible from different countries.
Nowadays, people increasingly prefer to buy food from different countries, while only a small part of the population realizes that supporting local producers is important for the local economy. In my opinion, this is not a very strong argument, because the real economy seeks the best options and the best prices. If local producers are not able to compete with other competitors, they need to change their products or strategies. Relying on sentiment is not important for economic growth and can be disadvantageous in the long term.