In this day and age, the debate about the massive advertising made by companies in the world of sports has sparked intense discussion. Some people argue that this publicity is beneficial, while others think that it is deleterious. In my view, advertising in sport is necessary for its economic growth. Nevertheless, some individuals argue that a massive publicity should be negative for audience and consumers.
On one hand, the usage of sponsor is the norm in the field of sport. Therefore, many sport events need monetary aid to pay their essential features, including athletes’ salaries, referees income. Nowadays, the economical situation of several sports influences advertising strategies of many companies. Indeed, empirical evidence show that the sport economy is dependent from companies’ sponsorship. One key example is the method of Pepsi, which has sponsored the UEFA Champions League since 2018. In fact, from this year there had been an increase in football’s finance caused by this type of massive sponsorship. Moreover, not only was this beneficial for UEFA association, but brends also enhance their popularity. Consequently, Pepsi is more popular than its historical “rival” Coca-Cola in today’s world.
On the other hand, it is a common belief that massive pubblicity in sports should be deleterious on both sports’ fanbase and companies costumers. This thought is shared by professional athlets. Indeed, They are against the massive sponsorization of some goods which should cause some health issues. One key example is Cristiano Ronaldo, who has argued that people should drink water instead of Coca-Cola in 2018 Football World Cup. Since that moment, people had been aware by this concern and has debated about massive sponsorship in sport.
Overall, sponsorship is essential in the wold of sport. Companies needs to advertising themselves with sports events, and the sport economy needs economical aid from company. Nonetheless, sport people and the Cristiano Ronaldo argue that massive sposorization of several products should be deleterious for people well-being.