It has been established that most big organizations utilize sports to advertise their brands which in turn of enhancing its sales. Some people believe that this is beneficial for sports while others believe that it has some drawbacks as well. This essay will discuss both views and put forward my opinion in the forthcoming paragraphs.
To begin with, publications plays a vital role in promoting sports and also in increasing the productivity a sportsman. With the help of, sponsorship the sports authorities can get funding for a particular sport and the same can be used to buy sports kits, equipment, travel expenses, accommodation, and so on. With the financial aid, the performance of sportsman will improve as they can concentrate on their game and not on how to support their families. In addition to this, patron helps to increase their brand awareness and make immense profits. For instance, the Gorilla consumption is 70% higher among UFC viewers and other energy drinks .
On the other hand, organizing a sporting event have a negative impact on society. Individuals simply trust as they think that the actors or athletes will never promote any wrong products. But the truth is these celebrities are paid in huge amounts for such promotion without even using them. For example soft drinks, Many famous personalities promote certain brands and these products are detrimental to our well-being.
To put it in a nutshell, sponsoring a sport have some demerits as players sometimes endorse such products which are not good. To the best of my knowledge, its advantages is overweigh than its disadvantages, as businesses can obtain brand recognition and teams need not have to worry about arranging funds.