It is undeniable that in modern society a growing number of companies have begun to promote their products using sports. In this regard, there has been much discussion on whether this is led by positive or negative outcomes. Although many might argue otherwise, I believe in its efficiency.
There can be several compelling reasons attributed with the benefits of this revolution. First of all, people can be encouraged more to perform sports. That is because most companies which sponsor sports might actually end up sparking individuals’ interest in that sport. For instance, by the time Nike had been a sponsor of running for over decades and all athletes would only wear the exact same pair of shoes, the number of future athletes increased significantly in both women’s and men’s sections. And since sports involve a large fandom who devote meticulous attention to their news, sponsorships might succeed in most cases.Ultimately, since it is common knowledge that engaging in sports can have an immense effect on both our mental wellbeing and physical health, this can be accepted as an affirmative motive. Additionally, not only is the sponsorship advantageous towards the consumers but it is also beneficial on the earth we are living in. Currently an increasing proportion of producers perseveringly prompt to generate items that are the least harmful to the environment. This can be excelled in numerous ways. For instance, using renewable alternatives instead of artificial plastics while implementing shoes or attires dedicated to athletes. Since sports have a large audience this move can considerably enlighten those people who have never been aware of the damages occurring in their surroundings. Therefore, our environment will also be taken into consideration, being amplified by the corporations and the buyers.
On the other hand, while there are miscellaneous advantages contributing to the sports sponsorships, there are also substantial drawbacks. First of all, these advertisements might actually deceive people into spending out of their expenditures. This is because the companies which promote sports using expensive tools and hiring renowned athletes actually devote a lot of budget to advertisments which makes them feel the demand to compensate for it by selling the items for exorbitant prices. As a result, this method can actually affect people, persuading them to purchase for unnecessarily expensive deals. Since the high expense of a product cannot determine their true value this motive can be overlooked . Moreover, many of these companies’ production processes might be harmful and excruciating. This is because numerous well-known companies have been criticised to set loads of work on their workers without enough payment. This can be extremely damaging to those in the workforce, being forced to remain silent and keep up with the prominent challenges and working conditions these places contain. As a result, these processes might not only disadvantage the workers collaborating to create the products by exploiting them into overworking with underpayment but also the customers by contradicting with the ideal image they had depicted through sponsorship .Thus, the advertisements of sports by inappropriate companies may contain many repercussions worsening people’s living conditions each in distinctive ways.
In conclusion, despite all the negative outcomes associated with this motive such as putting a variety of peoples living qualities into risk, I believe that its potential advantages of encouraging people into exercising, maintaining a healthy lifestyle and taking precise care of the environment can significantly benefit us in a superior way, outweighing the compelling drawbacks that make people disregard these projects.