There is a controversy over whether the making use of sport sponsorship as a way of self-promotion by some businesses is good for sport world or there are disadvantages. From my perspective, while the former has its own favourable aspects, the latter, with outstanding features, deserves greater consideration.
On the one hand, it is widely acknowledged that this advertising method can enhance brand recognition. Through offering sport celebrities to play a role as ambassador in markering campaigns, brands could advertise newly-released products towarding a wider range of customers. Therefore, by the expanded scale of targeting clients, brands could achieve outstanding profits and product’s interests. Furthermore, young athletes in under-developed nations can receive financial support. These subsidize not only help them cover costly expenditures such as maintenance and other necessities, but also reduce worries and financial burdens for them.
On the other hand, I believe that the merits of brand sponsorship for sports outweigh the disadvantages. for example, to enhance business fame, brands could pose a threat of promoting unhealthy lifestyle. In order to take advantage of immature and delusioned decisions from teenagers whose shopping habits depend on temporary trends, businesses in fast food or illegal activities will be willing to invest a large amount of money to build their reputation by collaborating with influential sport celebrities. As a result, young people who is required a healthy lifestyle and diet could be negatively affected. Moreover, misused sponsorship also undermines the whole sport sector for some extent. Some sport organizations might put more focus on recruiting those with outstanding physical features and dressing styles rather than the real talented ones. Therefore, athletes can be got involved in misleading standards prioritizing beauty, instead of training their skills and performance. If this promotion method is not appropriately applied and considered, it could lead to many unforeseen problems in the long term.
In conclusion, while there are some favorable aspects of this type of sponsorship, it still needs to be carefully considered before pratically adopted.