The majority of companies around the globe utilize various sports events to promote their product. However, in my opinion, it can have both benefits and drawbacks, which we will be analyzing in this essay.
To begin with, advertising products that are beneficial in terms of health will bring about awareness among the population. For instance, a medicine company promoting a particular medication that will decrease knee pain in elderly patients, through a sports event. However, they must inform the public of all the feasible side effects as well. Although it is for elderly patients, it might not be suitable for all categories of elderly individuals. Therefore, it is beneficial if the promotion effectively communicates both side effects and benefits.
On the other, it can be dangerous, if the companies are promoting medicines or sports equipment for profitable reasons. As for illustration, they promote a particular oral tablet through a sports event. However, they convey that it is suitable for all ages, and can be consumed at any time of the day. However, while promoting they missed or intentionally did not inform the buyer, that it has certain ingredients that can cause an allergic reaction. Subsequently, the buyer, on the other hand, did not inquire about it, thinking it was beneficial and would not have any side effects. Therefore, the tablet proved to be more fatal to the individual.
To sum up, the utilization of sports events to promote a product increases awareness and provides people with healthier options. Although, products being promoted during a sports event are not always suitable or healthy for every individual.
In my opinion, the buyer or the consumer must make an informed purchase to be on the safer side. Likewise, the seller or promoter must effectively communicate possible side effects applicable to all age groups.