These days, some people pursue chic and fashionable styles, while others individuals like to wear practical clothing. In the modern world, most people like to seem fashionable and chic because their appearance are so important and for this reason, wearing fashionable clothing is becoming more important for people. There are many difference between people who choose to wear trendy clothes and comfortable therefore, two item have effect to consumer choices, mass branding and spending pattern.
On the other hand, Consumers choices what they wear according to incomes, most people that follow trendy styles, their salary is high and live in good economic situation and they want to wear expensive and chic clothes because they imitate fashion magazines, these groups of people have a good disposable income and they are literally rich. For example, my uncle lives in London, she follows fashion magazines and try to seem and wear like famous people but the end of every year she had stockpile of clothing.
On the other hand, a lot of people prefer to wear comfortable clothes because they work long time during the day and they move between parts of departments a lot at their work, some individuals do not live in good economy status and they should have spending patterns in some perches. For instance, my sister always like to wear practical clothes because she has sense of relief on them and she does not buy more than her needs.
In conclusion, some people imitate fashion and trendy clothes because they are in a good situations with high incomes or they do not any other choices because of mass branding and then want to be fashionable.