Over the recent years, there has been a sharp increase in the number of commercials in which famous athletes promote products which they claim to use or drinks with they promise will improve performance. This essay will discuss both the positive and negative aspects of this practice.
This type of advertising can be beneficial in a couple of ways. Fristly, if the items being promoted by famous sportsmen are truly effective, the fans who buy them will perform better when they use them. Therefore, they may develop greater self confident as they improve. they also might play more sport as result, which will develop their fitness. In addistion, many youngsters experience great pleasure from copying their heroes. wearing the same trainers and headband, using the same rackets and goggles, and even putting on an identical muscle-relaxing cream to thiers idol’s gives teenagers in particular a enjoyment, confident, and sense of identity.
However, the negative ascpect of this practice need to be mentioned. the frist thing to hifhlight is that sports-stars are role models to their supporters and it is easy for them to exploit vulnerable followers. some stars promote products which personaly they would never use, and its morally wrong. It should also be mentioned that purchasing items in order to be similar to a sporting star is not necessarily healthy. adverts which encourage te public to buy certain products may be doing psychological damge . Consumers need to know that succes is achievable through hard work and lot of training.
in conclution, this practice can have both positive and negative consequences . while it can motivate young people to do better, its also a chanse for scammer to sell thier goods.