In today’s world, many individuals would rather buying well-known labels of clothes, cars and other items. The main reason behind this is the benefits of branded items offer to buyers. Although it seems good for some extents, I believe that this is a negative development because it may cause the closing of local brands and the increasing of poverty.
The main reason of this issue is the high quality the well-known brands offer to buyers. Branded items often provide consumers with a sense of certainty, leading them to worry-free shopping. For example, people who are willing to go running may prefer to purchase Nike shoes over an unknown brand due to its durability. In addition, renowned items bring status to their consumers. Rolex, take an example. Individuals wearing Rolex are considered success, leading them to gain respectful from certain group of people.
However, an increasing of people buying branded items can also be a negative development. This is because people might neglect local brands, which in the long run might cause closing to the stores itself. For instance, the local stores whose consumers are declined are facing the plummeted in their profit. As a result, they may need to close their stores due to bankrupt. Furthermore, if this case is ignored without having anything addressed after all, poverty might be the next effect people are facing.
In conclusion, good quality and social status are considered the main reasons of why people nowadays prefer to buy branded items. I am of the opinion that it is a negative development because it causes poverty and affects local stores to close.