Many individuals hold the belief that children are being widely targeted by a large number of commercials, which negatively affects children’s development and therefore ought to be strictly banned. Despite some benefits of advertising, I strongly believe that the government should introduce regulations to address this serious issue.
It cannot be denied that many advertisements bring great benefits to children. It is easy to see that most advertisements aimed at children attract them with appealing sounds, cartoon characters and creative content. This helps children not only feel entertained but also unwind after a hectic schedule at school. In addition, effective commercials can provide useful information about products. Therefore, young children can distinguish the unique differences among many products, which gives them a great way to develop critical thinking skills. Take my brother as an example, he could remember exactly different milk brands because of the labels on the packaging.
On the other hand, I strongly believe that commercials have a negative impact on children’s development. That is why the state should take measures to protect children from the harmful effects of advertising. Speaking of negative effects, because of the lack of the fully right perception about the needs, children may pester their parents for unnecessary products when they encounter some commercials causing financial pressure on their parents. For instance, I used to beg my mother to buy toys or snacks to get freebies, but our family didn’t have good financial condition to fulfil my unreasonable demands. That is why stricter regulations on advertising are necessary. There is no doubt that children are a vulnerable group, that is why many enterprises use manipulative tactics and prey on insecurities to boost sales and make profits. The state should take responsibility and actions to launch strict regulations to ensure a safer environment and minimise the manipulative effects of advertising on children.
In conclusion, although there are some advantages of commercials, I totally believe that harmful advertising should be strictly regulated rather than completely banned to protect children.