In today’s digitally-driven world, most advertising activities prioritize children as a primarily targeted bracket in their advertisement transmitting. The debatable questions have been diverged on whether these activities should be prohibited based on their potentially harmful effects or not, and from my standing, I do concur partly.
On the one hand, it is worth mentioning that advertising is an effective method to keep children updated. Thanks to the ubiquity of social media platforms such as Facebook, as well as news and numerous programs, children can have high exposure to the latest information. Thus, various decisions could be made logically and suitably relying on their basic needs. Moreover, advertising companies will gain plenty of benefits from child customers in terms of reputation and finance. It is undeniable that children’s perceptions are not mature enough to discern what is essential and required to buy, these children merely think that the products spread on the news are luxuries and have ultimate and versatile functions and immediately assume the best ones. This translates to the influx of customers being lured by these products and will likely buy products from these companies.
On the other hand, a shortage of guaranteed systems for transmitting advertisement content can lead to misleading perceptions. Children are unable to differentiate between the actual TV programs and commercials, children will likely be enticed by amused entertaining. For instance, some companies leverage heroes or cartoon characters to appeal to children’s attention and make them believe in those AI- AI-generated characters. In the long run, these products advertised by entertaining approach will be considered worth buying while the others are not. Furthermore, household finances can also be threatened due to the burning desire to buy the latest products for child perception. The children will always pester their parents to buy what they want, this creates huge responsibilities shouldered by parents to pay. If there was no advertisement for the younger, there would be no difficulty for their parents controlling and tailoring appropriate lists to buy. Likewise, there is a potential risk when advertising ineffectively for those companies. For example, the quality does not meet customers’ demand as the one advertised, which affects the reputation of those companies and creates financial problems.
In conclusion, while advertising aimed at children proffers certain benefits, such as keeping them abreast of new products and providing economic gains for companies, the adverse effects, including misleading perceptions and financial strain on families, are considerable. Hence, a balanced and nuanced approach is imperative. Implementing more stringent regulations on advertising content directed at children could mitigate these negative effects, ensuring that children are shielded from potentially harmful influences while still being able to access pertinent information.