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Positive And Negative

Band 6+: Research indicates that nowadays, some consumers are less influenced by advertising. What do you think for the reasons of this? What do you think it is positive or negative development?

Note: Both the topic and the essay were created by one of our users.

According to the research, some people become less interested in advertisements when they shop. I think there are a lot of reasons behind it and that has positive changes in the environment.

In this paragraph, I will point out three valid reasons why the influence of advertising is decreasing on society. Firstly, some people focus on a healthy lifestyle and they prefer to choose healthy food and products by themselves wisely. As a result, they do not need information from the advertisement and even they want to ban the advertisements of unhealthy products like alcohols, sugary drinks and junk food. Secondly, the quality of some advertisements are awful and fail to persuade the attention of people. This is because the company wants to reduce the costs and they use less popular stars instead of professionals. Finally, nowadays, people become interested in honest review videos from websites or social media rather than advertisements because they believe the information from those videos are more reliable and they can get enough information for the right decision.

Thanks to this change, there are a lot of benefits for both people and the company’s reputation. People can choose the right products without exaggerated information and they can save money for unnecessary things. Moreover, this makes people aware of their living style and they can change themselves positively. Similarly, most companies will focus on their quality of products instead of wasting money on advertisements. Consequently, they can build a good reputation for their brands and products.

In conclusion, I strongly believe that the role of advertising has become less important due to the above reasons and it can bring great benefits for the people as well as the companies.

Word Count: 283

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