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Positive And Negative

Band 6+: Research shows that consumers are less and less influenced by tv and newspaper advertisements than the past. why is this happening? is it a positive or negative development?

Note: Both the topic and the essay were created by one of our users.

These days, when getting information and making purchasing decisions, people are attracted in several directions. The study shows there has been a noticeable decline in the influence of television and newspaper advertisements on consumers. This essay explores the reasons and discusses the positive development of this trend.

People gradually become less focused on advertisements on TV and in newspapers as they no longer trust these promotions and enjoy more interactive and personalized ways to discover products. Firstly, some companies which are ambitious to sell a lot of products often advertise incorrect or lack information about their products through TV or newspapers. This leads the fall in customers’s truth level and they hesitate to watch or read other advertisements. Furthermore, in recent decades, many social media which are popular and familiar quickly to the public are good and convenient platforms to access companies’s items in practical ways. Facebook, and Tittok, for example, allow people to watch products through the real experiences of other consumers, which people can base on to choose suitable items.

There are several positive impacts of the fast that people are less influenced by TV and newspaper advertisements. People can change the way that people buy items to be more realistic and suitable without marketing messages. Consumers go to shops or online to select items with their views based on their experiments and observations to have the most suitable and enjoyable items. In addition, people are less triggered to buy items through wonderful images from advertisements and enjoy buying following their demands.

In conclusion, the decrease in the influence of TV and newspaper advertisements is driven by increased consumer skepticism and the rise of digital platforms. This also brings benefits that lead to more informed decision-making and avoids the tempting advertising to stimulate buyers in shopping.

Word Count: 298

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