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Positive And Negative

Band 5+: Research shows that consumers are less and less influenced by tv and newspaper advertisements than the past. why is this happening? is it a positive or negative development?

Note: Both the topic and the essay were created by one of our users.

Nowadays, people are tend to ignore advertisements more than the past. While there are some reasons for this, i firmly believe that it has some disadvantages and it is a negative development.

There are some reasons why now consumers are less influenced by advertisements. Now, ads are more entertaining than informing. People find it intersting in certain ways, but they do not serious about it. So, it has not any impact on consumers to influencing and they just avoid ads which are not knowledgeable. However, today’s advertisements are not maintain proper restrictions or rules. Sometimes ads are negatively impact on individuals, because of their unnecessary topics and information. Therefore, people are more likely to ignore ads rather than taking it seriously. In addition, now consumers are very aware of purchasing products. They want to observe purchasable products lively because of any risks. For example, some companies are make fake ads for attracting customers, which are responsible for less trust on people.

In my opinion, it is definitely a negative development in certain ways. If consumers lose their interest to watching advertisements, the companies would be negatively effected. For example, Companies can lose their potential customers and they cannot introduce new products infront of consumers. However, it is also negatively impacts on people in some ways. When people lose their trust or interest from advertisements, they could not get sufficient knowledge or information about any products. So, it can be frustrating as they would need to follow another way to get ideas.

In conclusion, now consumers are less and less influenced by advertisements, because of certain reasons. I believe that it is surely a negative development as it can badly impacts both companies and consumers.

Word Count: 284

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