In this competitive era, several organizations opine that branding has an edge over product quality, while opponents believe that product quality is the most important aspect behind a successful brand. I believe that both have their own roles in the success of the brand, as branding helps to attract customers and quality helps to retain them.
The most important reason why branding plays a significant role in the success of the brand is that it assists in facilitating customer attraction. To explain it, if companies put effort into branding the product, people will see it more often on TV, social media, and posters. Then, they will try the product, which will help to attract people. To be exemplified, a survey was conducted in Toronto, which showed that companies that spend more money on branding have positive results in the first launch. Thus, branding helps to attract people to buy the product.
In contrast, the major reason why product quality is important because it assists in retaining customers. To be specific, when the quality of the product is durable and comfortable, customers buy it again and again because they trust the brand, which helps to achieve gradual success of the business. For instance, in Canada, people stick to one brand because of their trust of the brand. Therefore, product quality has a vital role in business success.
In conclusion, although branding helps to attract people to buy the product once, I reiterate my opinion that product quality plays a major role in business success as it creates brand trust, which provides long-term success to the business.