Band 4+: Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both views and give your opinion.

IT IS OFTEN ARGUED BY SOME PEOPLE THAT SOME COMPANIES ADVERTISE THEMSELVES AND THEIR PRODUCTS IN SPONSORING SPORTS TEAM AND STARS, WHILE SOME OPPOSE THIS IDEA AND PREFER IT AS A DISADVANTAGE. THIS ESSAY INTENDS TO DISCUSS THE ADVANTAGES AND DISADVANTAGES OF THIS STRATEGY. I BOLSTER THE FORMER VIEW BECAUSE IT IS A SIDE-BY-SIDE PROFIT FOR ALL THE ADVERTISMENT MAKERS AND THE STARS WHO IS ADVERTISING.

ANALYZING THE FORMER VIEW OVERALL IT IS PROFITABLE, THE FIRST AND THE FOREMOST REASON IS THE NAME OF THE COMPANY WHO IS SPONSORING WILL BE INCREASED, MOREOVER THE PEOPLE WHO DON’T KNOW ABOUT THE BRAND WILL KNOW ABOUT THE BRAND BY ADVERTISEMENTS. FOR INSTANCE, IF THE JORDAN SHOES ENDORSED BY MICHAEL JORDAN, WHICH IS ONE OF THE MOST EXPENSIVE SHOES IN THE WORLD. THEN, MOST OF THE PEOPLE TEND TO BUY THE PRODUCT OR THE SIMILAR. HENCE, OVERALL IT IS PROFITABLE. MOREOVER, SOMETIMES THE SPORT EVENT COLLAB WITH THE BIG COMPANIES TO PROMOTE THEIR SPORT AND INCREASE THEIR BRAND VALUE. FOR EXAMPLE, RECENTLY JIO CINEMA HAVE COLLAB WITH THE CRICKET ASSOCIATION OF HANDICAPED PEOPLE. THEY DON’T NEED TO COLLABRATE WITH THEM, BUT BECAUSE THEY ARE NEW IN THIS FIRM AND INTEND THAT THE PEOPLE AROUND THE WORLD ALSO WATCH THEIR MATCH, SOO OVERALL IT IS A PROFITABLE MARKETING SCHEME.

ON THE OTHER HAND, IT IS QUIET A RISK-TAKING ACTIVITY. PRIMARLY, IF AN ADVERTISEMENT IS INDULGED IN SOME WRONG ACTIVITY, THEN THE OVERALL LOSS AND A WRONG MESSAGE IS SPREAD IN THE SOCIETY. FOR INSTANCE, NOWDAYS IN CRICKET DREAM 11 IS QUITE POPULAR BUT IT IS A BETTING APPLICATION WHICH INDULGES PEOPLE TO BET THEIR MONEY AND WIN LOTS OF PRIZES. SECONDLY, WITH THE OVER SATURATION OF ADVERTISEMENT COMPANY MAY LOSE THEIR REPUTATION. FOR EXAMPLE, SOMETIMES IN RADIO, TELEVISIONS AND IN HOARDINGS THE SAME ADVERSITMENT RUNS FOR A LONG TIME. THIS MAY IRRITATE PEOPLE AND COMPANY MAY LOSE THEIR REPUTUATION.

I BELIEVE THAT, PROMOTING ADVERTISEMENT IN SPORTS IS A BOON FOR THE COMPANY AND FOR THE PERSON WHO IS ADVERTISING. MEANWHILE, AT A SPAN OF TIME BOTH ARE PROFITABLE AS WITH THE CHARACTER THE BRAND WILL BE FAMOUS, AND IN RETURN THE COMPANY PAID THEM IN A BETTER WAY.

TO CONCLUDE, I WOULD ARGUE THAT ADVERTISEMENT THROUGH SPONSORSHIPS IN SPORTS GIVES A COMPANY ALL OVER PROFIT.