Advertising has become an ubiquitous part of our daily lives. Nowadays, many marketing departments tend to use unacceptable methods to promote their products. This essay will fully support this viewpoint, as there have been numerous examples over the decades of companies delivering controversial campaigns.
Firstly, the lack of regulation in advertising allows companies to make misleading and false statements. More specifically, they often make exaggerated claims that are not backed by actual facts or research. For instance, a brand-new soap might claim to kill 99% of bacteria, or a toothpaste may be said to be recommended by 90% of health professionals. As a result, many consumers ultimately experience frustration and disappointment.
Secondly, companies often exploit or manipulate social issues to benefit their brands or products. I believe that advertisers have a responsibility to handle sensitive topics with care and respect. Using particular social situations merely as a tool to increase profits is completely unacceptable and unethical. Furthermore, such advertisements can lead to a deterioration of the situation and cause serious consequences.
In conclusion, some of the unethical techniques used in advertising, such as making misleading statements and exploiting social issues, should be regulated and banned.