In today’s world advertisements are a great source of providing information regarding a product ,service or providing any kind of information to large masses to gain popularity among the people. Advertisements are getting very popular with the upcoming modern technology.I totally accept the fact that few of the ways in advertising are unethical and inappropriate in today’s world.
To begin with,lots of advertisers misleads the people by not providing proper information regarding the product or a service through their commercial by way of printing wrong details on front with large font .In one of the cases Kissan brand mentioned Fresh tomato on their ketchup and highlighting it with big font which made people think it is made of fresh tomato but in actual it was name trademarked by kissan and this information was mentioned in very small size behind the back where most of the consumers may not look at .
Secondly, in lot of consumer products companies advertise their products as sugar free but in actuality there are ingredients like artificial sweetener which are more harmful than that of sugar and customers assume that they are cutting their sugar content in the meal and feel motivated .In other cases as well companies in electronic sector also publishes commercial which shows price which is far less than the market price but also says terms and conditions apply leading to no proper transparency regarding the product price.
In conclusion,I strongly believe that there are some issues with advertising agencies that they should work on by using ethical ways in their industry to help the people convey exact things for which commercials have been published.