People have different opinions about whether advertising is immensely successful at motivating us to buy commodities, or it has become obsolete. While the importance of advertising has decreased recently, it still plays a very significant role in persuading people to purchase goods.
There are various reasons behind the success of advertisement in persuading people to purchase things. One possible reason is that advertisement of a particular product familiarizes that product to a huge number of people. Another reason might be making the advertisement in such a way that it overhypes the product. Additionally, some companies incorporate famous people for example actors and sportsmen in their advertisement campaigns. Consequently, admirers of those actors and sportsmen become highly motivated to buy those products. Therefore, companies can generate substantially high revenues. Coca Cola, Pepsi, Lux Soap etc., are some examples of very successful companies that become successful by not only their product qualities but also their extensive advertisement campaigns. If those companies did not take initiatives for successful advertisements, they would not have become successful.
Despite the above arguments, it cannot be denied that the significance of advertisement has decreased considerably recently. Due to the advancement of technologies, young generations are now less interested in watching television; rather, they prefer to spend their free time by browsing Facebook, YouTube, Instagram etc. Since they can skip advertisements while watching videos on those online video streaming platforms, advertisements cannot successfully carry out their main tasks of introducing the products to a large number of people. Additionally, advertisements for different commodities have become so common and repetitive nowadays that people pay very little attention to them. Consequently, the importance of advertisement in promoting goods is declining day by day.
In conclusion, although people are now paying less attention to advertising than before, it is still the most successful means of promoting goods