In contemporary society, advertising is getting more and more ubiquitous in daily life, which remains a controversy about whether its predominant goal is prompting people to buy unnecessary items. From my perspective, I strongly agree with this view and this below essay will bolster my stance.
Firstly, advertisements can use emotional appeals to encourage people to purchase new products, which they do not have an entire demand for. For example, in Vietnam, a bakery called La Fuong used to depict a happy family eating their cakes together in a reunion to convey a message that their products can strengthen family bonds. By this way, individuals may be emotionally influenced and then decide to buy products without considering practical factors.
Moreover, advertisements can create a need for goods that people do not even know they require them. To illustrate, a repetitive advertisement of weight-loss supplement can persuade people to buy it although they do not incline to lose their weight before. Additionally, businesses can launch some campaigns to lure consumers. For instance, they can provide people with several discounts or buy-one-get-one offers. Consequently, this can attract consumers as they may think that they can save an amount of money despite the fact that they don’t have a tendency to buy them before.
In conclusion, it seems to me that advertisements can have a profound impact on the consumption trend of society since they can make people purchase unimportant things.