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Opinion

Band 6+: Some people say that the main aim of advertising is to improve the sales of products that people do not really need.

Note: Both the topic and the essay were created by one of our users.

Many people believe that the main objective of advertising is to increase and improve the marketing of unnecessary goods that consumers do not really need. Advertising promotes unnecessary things, but in my opinion, it also has some benefits for people, compared to the difference between the quality of items.

On the one hand, the main role of advertising is to raise and improve the sales of goods and inform people. In other words, the advertisement aims to represent the different aspects of the products, which already exist in the market. For example, companies try to add new products and promote the offers, but advertising updated products becomes challenging when older items remain available in the market for sale. As a result, companies advertise first those items which individuals haven’t needed, but they offer some discount on them.

On the other hand, the main objective of advertising is to inform people about their new and essential products and also to compare the different qualities of the products. In other words, it has several advantages and facilitates the people to know about the price and quality of the product. For example, people search for new products on websites such as the Daraz app shopping center, and nowadays, by using the Daraz app every single person knows and purchases updated features of products. That’s why people don’t need to visit the shopping center and can save time. Hence, advertisements are considered an easy way to buy any item.

In conclusion, the main purpose of the advertisement is to help people know about the latest items which have been launched new in the market and to provide various types of service.

Word Count: 277

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