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Opinion

Band 4+: Some people say that the main aim of advertising is to improve the sales of products that people do not really need.

Note: Both the topic and the essay were created by one of our users.

In this day and age, dissemination of information plays a crucial role. Some individuals argue that specific target of adverts are to enhance sales of unnecessary products. I strongly disagree with this perspective due to significant underlying factors, and this essay will argue in against this viewpoint.

One primary reason of advertisement of products is to let people know about the new releasing products. Many people are unaware in the rural areas where there is no electricity and television about the rapid growing market. For example, in villages, still people utilize keypad mobiles to perform their daily task. Therefore, advertising product through newspapers plays a crucial role in letting people know about the technology advancements. Apart from this, it helps government to communicate about valuable distribution of free grains to people belonging from below-poverty-line. To exemplify, distribution of informational pamphlets stand out as the gold standard.

Moreover, adverts provides a medium for cooperate companies to communicate about on-going discount rates on their products. Communication to consumers via various devices such as radios, android mobile; consequently, benefits the people in saving money and utilization of seasonal discount wisely. Besides this, it also increase transparency between consumers and market, the food companies show the content utilized to produce the product. For example, mention in bold letters behind the cake packaging that it is eggless; enriches consumers believe.

To summarize, the aforementioned points comprehensively explains the numerous merits of advertising which should not be ignored. National authorities and developing agencies should promote advertisement and conduct further research in optimizing advertising experience.

Word Count: 258

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