One of key reasons of replicating each other’s fashion style and obtaining the same products is an effective marketing system of different companies. In modern world, consumerism has become as one of the main areas that is in growing demand among people, hence, major producers are always competing and persuading their customers to purchase a specific item. The eye-catching advertisments such as banners, broadcasts and prints can be seen everywhere in the streets, buildings, and especially, in social media where billions of people are part of it. As a result, the promotions of different products are likely to influence on people’s action to buy it and it makes them have similiar items. For instance, well-known ‘Apple’ is one of the influential companies, which was able to create a massive promotion of their electric devices by introducing unique features and desgin, therefore, customers all around the world have bought their devices such as an Iphone, Macbook and so on.
Another important reason that has affected on development of copying each other’s fashion style and other objects is importance of sense belonging among society. In order to become a full member of society, people are expected to copy after others’ lifestyle, clothing, and so on. This can be explained be the fact that individuals repeat after others in fashion and other commodities by purchasing stylish piece of clothes and colours that are in demand. Once they have adapted others, it contributes to feel confident and validation from other people. For example, the same Apple company is known as the best and luxurious technology devices, therefore people make the purchase of the brand in order to feel accepted among others.
In conclusion, the growing tendency for people to imitate one another, particularly in fashion and consumer choices, is largely influenced by powerful marketing strategies and the natural human desire to feel accepted within society. As advertising continues to shape preferences and social belonging remains important, this trend is likely to persist in modern communities.