It has been argued that the sales of consumer items is due to the effect of advertising instead of the practical use of the product in daily life. I believe that this is not always the case.
It cannot be denied that much of the public are tempted to purchase a product which is advertised well and is appealing even when it has little use in their daily lives. There are many methods companies use to do this such as using current trends or inviting celebrities in their advertisement to make their product more engaging and implementing an idea or tool to appear different to other competitors and convince the customer to purchase their product.
While it is true that a majority of consumers are prone to buying a product that is well advertised rather than a product that they need, there are still a large number of consumers who think rationally when purchasing and deciding whether or not it is a necessity. These types of customers often disregard the advertisement of a product and look simply at the benefits of the product and if it is necessary to buy or not. They will also often view whether or not the product will have an impact on their lives. This enables them to decide if the product is a must have item or just an impulse buy that was influenced by good marketing.
In conclusion, while it is undeniable that a majority of consumers are easily influenced by good advertisement which creates high sales in well advertised items, many also decide on a product based on the functionality of the item and not the advertisement.