Nowadays, there are a great number of various enterprises all around. Although every venture sets its own particular goals, most of them tend to focus on earning profit and nothing else. I totally disagree with such an approach, and the essay with arguments in the following paragraphs will confirm my position.
To begin, it is inevitable for each campaign to concentrate on making money as a fundamental capital. However, this purpose is far from the most crucial. The Integral part of all businesses is persuading customers to purchase their products, which become more recognizable thanks to correctly chosen advertising. This is exactly what will bring necessary results and enable companies to expand their revenue. “Coca-Cola”, for example, by launching its own Christmas commercial, which showed a gigantic lightning truck full of small bottles with the beverage, not only expanded the sales doubly, but also lifted people’s spirits. In addition to this, another objective of enterprises concerns society, especially activities for its benefit. It is vitally important that today a large quantity of ventures take care about people and not only follow by selfish goals. Well-known by everyone, Google campaign has its own charitable foundation, while Sergey Brin, who is one of the co-founders of the company, gave shares of the company worth $127 million to charity.
Next, these arguments represent that there are numerous things, besides money, on which many companies can be targeted. As different countries attempt to combat with natural disasters and climate change, developing eco-friendly machines, ventures could make their own contribution to modern issues. For instance, “Tiffany & Co” provides financial support for the “Elephant Crisis Fund”, producing unique jewelry collection with the talking name “Save the Wild”. Certainly, such actions are not affordable for start-up companies, which cannot experience such expenses. Therefore, it is better for them to concentrate on their workforce, engaging ambitious and quick-witted employees. As well as enhancing productivity of the corporation, it will help novices with finding an appropriate workplace. For example, plenty of organisations frequently hire workers under tempting offers about their career opportunities, salaries and bonuses.
Overall, it is clear that despite the fact that money plays a huge role in the entire world and economic process, it is not able to be placed higher than the evolution of the company, people, nature and employees, without whom there would be nothing.