In the recent years, social media influencer becomes a important part in advertisement and marketing industry. They often uses their big followers base for promote products and service in more personally way. While some people believes this kind of marketing has many risk, I think the benefits is more than the disadvantage.
Firstly, influencer marketing help companies reach their audiences more effectively. Influencer usually have specific follower, like beauty lover, fitness fan or geek of technology. Because that, brand can promoting products for the right people group without wasting many money on general advertise. For example, a make up brands can working with beauty bloggers to make sure their messages go to peoples who really interested.
Another advantages is that influencer marketing build trust and engagement with customer. Peoples often believe recommend from someone they follow or like. When influencer share a personally experiences with one product, it feels more geniune compare with tradition advertisement. Also, this type of marketing often leads more likes, share and comment, which is increase visible of brands on the Internet.
Some argue influencer marketing are dishonest or maybe mislead. It’s true some influencers promoting thing just for get money even if they not use the product actually. This make customer losing trust. However, many country already has rules which asks influencer to say when post is sponsor, which helps reducing that problems.
In the end, even though have some risks, the good side of influencer marketing is bigger. It let brands to connect better to right peoples and making strong relation with they. With right regulate, the disadvantages can be controlled wellly.