The rising popularity in electronic payment as a transaction procedure in general public has garnered an essential attention worldwide. However, not only does this advancement possess the benefits, but also present some drawbacks. This essay will elucidate both positive and negative regarding this matter.
Nowadays, individual believes all things should do in a practical way. Because, today everything seems moving fastest. This is also considered as a crucial factor in a business sector. Therefore, all transaction that happen in a certain time should adjust their method. In this context, e-payment plays an important role as an alternative option. In addition, time consideration is one of indicator relate to the practical aspect. For example, customer perform or choose electronic payment method rather than cash in an online platform.
Customer experience is also a strategic factor that must considered by a manufacturer if they want to reach the market segment portion. In this strategy, customer should approach by several kind of marketing technic. Such as, discount and free delivery in online market platform. This option usually only available for online market platform and should choose electronic payment as a method of purchase.
On the other hand, the increase of electronic payment also support the mindless spending habit. This behaviour tend to make the people buy something that is not necessary to them. This is because of the marketing technic like discount and free delivery to persuade them to buy product. In addition, risks in security at online payment also increase. Such as data theft and hacking.
To sum up, there are benefits for use electronic payment as transactional procedure, such as practicality issue and customer experience. However, also there are also drawback behind the technology, like mindless spending and security risk.