Advertisement has been one of the strongest marketing strategies. We could see this from the high sales of popular products. Modern society tends to buy something they are attracted to rather than what they need. This could explain how advertising has such a huge impact towards a product.
In my opinion, advertisements do affect how people see certain products and have the ability to change someone’s perspective. For example, in Indonesia there is a company called ” aqua” which sells bottled water. There are also other bottled water companies in Indonesia such as ” Le Minerale” or “Club”. But because of how Aqua has been advertised for many years, people tend to buy Aqua more than the other bottled water brands. It shows that advertising could make people buy a more popular brand even though it is a little bit expensive.
In the current era, the emergence of social media and online shopping platforms make it easier for companies or brands to advertise their product. Usually, it leads to many people buying certain items not because they need it but because it attracts them. It happened to me once a while back I was scrolling through my TikTok for you page when I saw an advertisement for a shirt that was really nice. At that moment, I wasn’t looking for a new shirt. But because of how nice the advertisement and the product is, I bought it anyway.
Overall, the high sales of popular products can be seen as a result of good advertising. Despite it distracting people from buying what they need, it shows how powerful advertising is and how it could distract you from the original intention.