In the context of modern society, the industry of advertising have a considerable influence in the increasing and alarming consumism of generation nowdays. This essays agrees with the former statement, since the architecture of social plataforms.
Firstly, advertisement have gained an extreme amount of influence due to the inclusion of adds in social media. What used to be spaces for sharing personal experiences and friends, now are flooded with advertising, prompting users to consume certain products without any reasonable explanation. A series of recent studies conducted by VOX, shown that social media users guide their buying choices by trends on social media.
Most of the things were constructed or designed to last for decades or even generations, nowadays, the products form part of a phenomenon called ‘programmed obsolence’, which means that goods are meant to be non-reusable, and easily replaceable, hence, its usage are meant to be for only a couple of years or months. One of the most remarkable examples is the fashion industry. Since the implosion of ‘fashion influencers’ and candid clothing campaings, wardrobes and fashion industries have been lowering the quality of their clothes, in order to sell and offer collections at a concerning speed. This phenomenon its called ‘fast-fashion’ and it accounts for one of the biggest sources
To conclude, the arising trend of consuming non-reusable and easily trown goods is due to the streghten of advertising campaings, creating trends in order to attach users in the chains of consumism.