There is a wide spread phenomenon that that the significant sales of popular consumer goods are driven by the effectiveness of advertising rather than genuine market demand. This essay shall totally endorsed to this perception and further outline the reasons to this situation and until a logical conclusion would be analysed.
First and foremost, there are numerous reasons associated with the proliferation of consumer product sales due to advertisements and one of these is attributed to the utilization of influencers to promote products. This strategy employs enticing incentives to captivate consumers and leverages the popularity of individuals within the target market to persuade even those who may not have an actual need for the goods to make a purchase. For instance, I recently witnessed a television advertisement for a specific brand of fruit juice which not only boosts my interest but also influenced my decision to purchase the product, despite not having an immediate requirement for it.
Besides the use of enticing products, companies further support their sales through the strategic use of discounts. By employing psychological tactics in their marketing approach, businesses offer special discounts to attract a larger customer. For example, a study conducted by business students at the University of Ghana revealed that the high sales of popular goods are primarily influenced by advertising tactics, particularly the implementation of discounts to entice consumers.
In conclusion, I once reaffirmed my position that mounting sales of famous products do not necessarily contribute to real needs of the consumers but rather the persuasive discounts offered and this practice incentivizes consumers to make bulk purchases, ultimately contributing to increased revenue for the businesses