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Opinion

Band 6+: We live in a world in which we are constantly exposed to advertising. To what extent does advertising influence our choices as consumers, and what effect does it have on our lifestyles?

Note: Both the topic and the essay were created by one of our users.

In this day and age, advertising has become increasingly ubiquitous, thereby constantly exposing to advertising

seems to be an indispensable part of every person’s life. In this essay, I would evaluate the influence and effect of advertisement toward our daily basis.

Nowadays, advertising plays a crucial role in influencing people’s decisions. First and foremost, as advertisements have emerged in every corner, from a big screen on the town to a 30-second video on social media, people may be attracted to purchase products or used services. Ads allow manufacturers and companies to present the magical functions or advantageous aspects that other products may not offer, leading to a tendency that consumers would change options to suit the best. Furthermore, by watching numerous ads, it provides an opportunity for buyers to consider the prices, function, or colour. A product, when it actually meets people’s needs and wants, can be immediately purchased. In this sense, advertising serves as a contributor to the higher consumption or sale in a company.

It is obvious why advertising can have a huge effect on our society. Ads allow individuals to learn about the wide range of lifestyle and political choices available to them and choose the ones that they find best. Without ads, people are likely not to know the present of the products, which can limit their options in some ways. Additionally, advertising is greatly responsible for raising the living standard of the people. Advertising is educational and dynamic in nature, since it familiarizes the customers with the new products and their diverse use. By bringing to the knowledge of the consumer different varieties and better quality products, it has significantly helped in increasing the standard of living in developed and developing countries. For instance, advertising accelerates the adoption of consumer technologies, such as washing machines and refrigerators, which directly reduce household labor and improve hygiene criteria. Not only do ads help people have a better quality of life, but it also broadens their horizons and enlightens their mind where customers can explore the whole world.

In conclusion, advertising has a powerful function that can make people easily change their options as long as the quality of the products or services are suitable to them. Ads also acts as a guide, which can lead consumers to a much more comprehensible source of information, resulting in an increase in living standard. Personally, I strongly believe ads bring various advantages to our society, especially in the fast-changing world where people can effectively keep up with the latest trend through ads.

Word Count: 422

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