Nowadays, international fashion has become a major influence on people’s lives and the way they dress is totally influenced by global fashion trends. This is largely due to the television and social media. I believe this is a negative development because it is putting unwanted pressure on people and also wasting their money.
The main reason why global fashion has such an influence is that due to the brands commercial on television and social media. The fashion brands has made it possible to buy their products anywhere around the world. They usually run ads to seek the attention of people and advertise their products on different social media platforms. For example, Brands look for actors to do paid promotions because this is the most common way to trigger the audience. These are the ways international fashion influence people’s lives in such a strong manner.
However, I believe this development is largely negative, as it is putting a lot of pressure on young people. This is because they constantly see celebrities wearing good clothes and feel left out. For example, many teenagers feel they must buy expensive branded trainers, such as Nike or Adidas, simply to fit in with their classmates. Therefore, the global fashion industry has a largely negative impact, as it creates social pressure and encourages unnecessary spending.
In conclusion, global fashion has gained a powerful influence over people’s lives, mainly as a result of extensive advertising on television and social media. In my view, this is a negative trend, since it places social pressure on individuals and leads to unnecessary spending.