The pie charts illustrate the percentage of online shopping sales for different retail sectors in New Zealand between 2003 and 2013. Overall, the sector rates for online sales show a noticeable difference based on over the 10 years.
In 2003, the travel sector had the highest rates at 36%, followed by clothes at 24%, books at 21%, and the film and music sectors had the lowest rates at 19%. In 2013, travel sector rates significantly decreased to 29%, while film and music sector rates increased to 33%, becoming the largest segment. Clothes rates critically decreased to 16% in 2013. book sectors had shared around the same percentage over the 10 years and increased to 3 rates, coming at 22%.
These changed rates show consumers’ online buying habits changed in the decade. Consumers, who lived and did online shopping between 2003 and 2013 in New Zealand, preferred to spend money on film and music sectors in these 10 year.
In summary, travel rates decreased in the 10 years and clothes rates decreased too while the books and film/music sectors sales rates increased.