The two pie charts compare the distribution of online retail sales across four sectors in New Zealand in the years 2003 and 2013. Units are measured in percentages.
Overall, it is evident that while online sales for books and travel increased significantly, the proportion of electronic goods and clothing sales declined over the ten-year period.
In 2003, the largest share of online sales was in the electronics and appliance sector, accounting for 36%. However, this figure fell considerably to 30% by 2013. Similarly, sales of clothing declined slightly from 24% in 2003 to 16% in 2013.
In contrast, the travel sector saw a notable increase in its share of online sales, rising from 19% in 2003 to 29% in 2013. Book sales also experienced growth, although to a lesser extent, increasing from 21% to 22% over the same period.
In conclusion, while electronic goods and clothing became less dominant in New Zealand’s online retail market, travel and book sales gained popularity between 2003 and 2013.