The line graph illustrates how much money was allocated to advertising in five media categories in a particular country between 2010 and 2040, with the figures for 2040 being estimated.
Overall, it is evident that internet advertising is predicted to grow significantly over the period, while the amount of money spent on advertising of newspapers, magazines and radio are projected to decline steadily.
Looking at the data in more detail, in 2010, TV accounted for the largest share, at 50%, while this figure rose to a peak of around 60%, in 2020 before dropping to 40% in 2030, and it is expected to remain stable by 2040. By comprasion, internet advertising began at 10% in 2010 but increased to 25% in 2020. It is forecasted to grow to approximately 55% in 2030 and further to nearly 65% by 2040.
Regarding the newspapers, magazine and radio advertising, they declines gradually from about 36%, 34%, 46% in 2010 to estimated 20%, 19%, 29% in 2040, respectively.
