Nowadays, humans are highly influenced be social media. Numerous internet users are frequently purchasing online, truly believing in eye-catching advertisement or do not have the ability to spend their budget in a right way.
To begin with, plenty of people prefer to buy things according to celebrities and population of the product instead of checking its quality and price. A lot of celebrities actively developing their own brand, trying to reach viewers attention by making virus trends and collaborating with other creators. After seeing countless videos of their favourite actor or singer in the clothes of their brand, fans are globally obtaining the product, fully ignoring the price, and will probably regret about a purchase in a couple of days. They are paying horrible amount of money because of the huge population; even though, the quality of the product is horrible.
In addition, most people with financial difficulties do not know how to spend their budget properly. Without the ability to buy products not looking at the price, a person will think that the brand mark and expansive clothes are something really unique and cool. They may collect money for a certain product for a while; however, wear it once, forget, and realize the uselessness of the thing. People that spent most of their time having financial troubles without being able to buy wanted, will probably prefer brand over quality to seem more successful to other people.
To conclude, many people around the world are extremely influenced by famous brands and ready to pay a lot for a popular product, even if it is not usefull and high-qualified.