Part 3

Band 6+: in what ways has television advertising changed?

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68% Accuracy The overall pronunciation accuracy of your speech, reflecting how well a native speaker can comprehend it.

Polished transcript:

Male Female

Over the last few years, thanks to advancements in technology, there are several platforms such as TikTok and Instagram that companies are using to promote and sell their products in the market. Due to social media, there is a new figure called the influencer who is emerging. These individuals offer their image to promote every type of commodity, from beauty to the household sector.

Actual audio transcript (What native speakers are likely to hear):

Over the last few years, thanks to discovering technological fields, there are several platforms such as TikTok on Instagram, which are using from companies to promote and sell their products on the market. Due to the social media, there is a new figure called influencer who is growing. These people offer their image to promote every type of commodity from beauty to household sector.

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Speaking Time: 26 seconds

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Overall Band Score

6.5

(+/- 0.5)

Vocabulary Complexity:
C2 - Complex
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Vocabulary Repetition:

there: 2

promote: 2

their: 2

Try using synonyms for the above words

Pronunciation

Your pronunciation is above average. However, you may find complexity in certain words challenging. Regular practice should aid in improvement.

Task Response

The answer is relevant to the question and touches upon some key changes in television advertising, such as the rise of social media and influencers. However, it mainly focuses on the shift to digital advertising rather than changes within television advertising itself. To improve, the answer should directly address changes in television advertising formats, techniques, or targeting methods. Consider discussing aspects like the use of data analytics, interactive ads, or changes in ad lengths and placement.

Fluency & Coherence

The answer is coherent and mostly fluent. Minor repetition and slightly hesitant phrasing ('thanks to discovering technological fields') could be improved with more concise language. A stronger concluding sentence would enhance the overall flow.

Lexical Resource

The vocabulary is adequate and mostly accurate. Words like 'commodity' are well-chosen, but more precise and sophisticated vocabulary could be used to describe the changes in television advertising. For example, instead of 'several platforms,' you could use 'a plethora of digital platforms' or 'a diverse range of online channels'.

Grammatical Range & Accuracy

Grammar is mostly accurate, but there are a few minor errors. The phrase 'which are using from companies' is grammatically incorrect and should be revised. The use of articles could be improved for greater precision. While the answer demonstrates a range of grammatical structures, more complex sentence structures would elevate the score.

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