The provided graphs illustrate the percentage changes in U.S. adults who shop online in 2015. The pie chart represents the frequency of online shopping, while the bar chart shows the shopping preferences of U.S. adults who purchase online and in physical stores.
Overall, the majority of U.S. adults shopped online “less often,” whereas the “weekly” category had the smallest proportion. Additionally, the proportion of people preferring to shop in physical stores, despite an initial decline, experienced a significant rise. In contrast, the percentage of those who preferred online shopping decreased noticeably in the final period.
According to the pie chart, “less often” and “a few times a month” were the most common shopping frequencies among adults, accounting for 37% and 28%, respectively, in 2015. Meanwhile, 20% of adults reported that they “never” shopped online, placing this category in the middle, while the “weekly” category had the lowest share at around 15%.
The bar chart indicates significant changes in shopping preferences. Initially, the percentage of “all online shoppers” started at 35%, rising sharply to approximately 70%. However, this trend was followed by a steep decline to 40% before reaching 20% in the final period. Conversely, the percentage of those who “buy in physical stores” started at 65%, experienced a slight decline to 40%, and then began to rise again. By the end of the period, “less frequent online shoppers” represented the largest share.