New TV Channel Survey - IELTS Listening Answers & Explanations
From Cambridge IELTS 02 Academic Listening Test 3 · Part 1 · Questions 1–13
Audio
Questions
Questions 1–4 One Choice
Circle the correct letters A - C.
Questions 5–6 Two Choices
Choose TWO letters A - E.
Questions 7–8 Two Choices
Choose TWO letters A - E.
Questions 9–10 Two Choices
Choose TWO letters A - E.
Questions 11–13 One Choice
Circle the correct letters A - C.
Answers & Explanations Summary
| # | Answer | Evidence | Explanation |
|---|---|---|---|
| Q1 | B | B: Systems analyst, but for the form I don't know whether it would count as professional or business or what.A: What do you think?B: OK, it's more like business | Excerpt/Transcript Explanation: The transcript shows the speaker explaining that they are a systems analyst and then choosing to label that role as 'business' for the purpose of the interview form. Answer Explanation: The answer is B because the person answering the questions decides to list their job under the 'business' category. Reason For Correctness: The correct answer is B because, when faced with different categories on the market research form, the respondent decides that their role as a systems analyst is 'more like business.' Although they initially wonder if it should be called 'professional,' they ultimately select 'business' as the correct way to categorize their work for the survey. |
| Q2 | C | B: No, I don't mind. It's £40,000 a year | Excerpt/Transcript Explanation: The transcript shows the person stating that he earns forty thousand pounds (£40,000) each year. Answer Explanation: The answer means target person earns more than £35,000 every year. Reason For Correctness: The correct answer is C because the man says his yearly pay is £40,000. Since £40,000 is a higher amount than £35,000, it fits the description 'over £ 35,000'. A 'salary' is the money a person receives for doing their job. |
| Q3 | A | Well, at work I tend to read for information and what have you, so I'd say that with TV it probably just helps me relax and unwind | Excerpt/Transcript Explanation: The transcript shows the speaker explaining their reason for watching TV. They compare it to their job where they read for facts, and explain that television is used instead to help them let go of stress. Answer Explanation: The answer means that the person watches television to feel calm and rest after working. Reason For Correctness: The correct answer is choice A because the person being interviewed specifically says they watch TV to 'relax and unwind.' While choice C (information) is mentioned in the transcript, it refers to what they do at work by reading, not what they do when watching TV. The word 'relax' is the verb form of the noun 'relaxation.' |
| Q4 | B | B: Not a lot really I should say just over an hour |
Excerpt/Transcript Explanation: The transcript shows the person answering how much TV they watch daily. They state that the amount of time is slightly more than one hour. Answer Explanation: The answer means the person watches television for a time between one hour and two hours every day. Reason For Correctness: The correct answer is B because the person being interviewed says that they watch TV for 'just over an hour.' This phrase means slightly more than 60 minutes. Because 61 minutes or 70 minutes is more than 1 hour but less than 2 hours, it fits perfectly into the choice '1 hour – 2 hours.' |
| Q5 | — | — | |
| Q6 | A / E | Well, a little around breakfast time and then it tends to be really late—eleven or even midnight—when I've finished work | Excerpt/Transcript Explanation: The transcript shows that the person watches television during their morning meal and then again very late at night after they are done with their job. Answer Explanation: The answer means the person watches television at two specific times of the day: early in the morning and late at night. Reason For Correctness: The correct answer is based on the person's description of their daily habits. They mention two times when they watch TV. First, they watch it during 'breakfast time', which happens in the early morning. Second, they watch it 'really late' at 'eleven or even midnight', which occurs at night. |
| Q7 | — | — | |
| Q8 | A / C | I think we need more about things like local information you know, providing a service for the community. And in the same vein, perhaps more for younger viewers you know, good quality stuff |
Excerpt/Transcript Explanation: The transcript shows that the speaker wants the channel to focus on providing services for people living nearby and providing better shows for children. Answer Explanation: The answer means the person wants the new TV channel to have more shows for kids and more shows that help or provide information to people in the local area. Reason For Correctness: The correct answer is found when the person is asked what types of programs he would like to see more of. He suggests that the channel needs more 'local information' and 'a service for the community,' which refers to local service programmes. He also mentions needing more shows for 'younger viewers,' which is a way to describe children's programmes. |
| Q9 | — | — | |
| Q10 | C / E | I think I'd advise them to pay a lot of attention to the quality of the actual broadcast, you know, the sound system. People are very fussy these days about that and in general I think they ought to do lots more of these kinds of interview, you know, talking with their potential customers | Excerpt/Transcript Explanation: The transcript shows the man giving two pieces of advice: focus on the 'sound system' (audio quality) and do more 'interviews' involving 'talking with their potential customers' (getting feedback from viewers). Answer Explanation: The answer means the person suggests the TV channel should make the sound quality better and spend time talking to the people who might watch the channel. Reason For Correctness: The correct answer is chosen because when the person is asked for advice, they mention two specific things. First, they talk about focusing on the sound system because viewers care about it. Second, they suggest doing more interviews with 'potential customers' (the people who will watch the channel) to understand their needs. |
| Q11 | B | Well out of that list I'd say every quarter of an hour. I don't think we can complain about that, as long as they don't last for ten minutes each time | Excerpt/Transcript Explanation: The transcript shows the speaker picking the option 'every quarter of an hour' from a list after being asked how often advertisements are acceptable. They also mention they wouldn't complain about this timing. Answer Explanation: The answer means that the person being interviewed thinks it is okay to have commercials every 15 minutes. Reason For Correctness: The correct answer is B because the respondent says they would choose 'every quarter of an hour' as a tolerable (acceptable) time to wait between commercials (adverts). In English, 'a quarter of an hour' is a synonym for 15 minutes because an hour is 60 minutes, and one quarter of 60 is 15. Although the speaker mentions 'ten minutes,' they are talking about how long the commercials last, not how often they happen. |
| Q12 | C | B: Yes, I'd be very happy to, as long as they're held here in my area | Excerpt/Transcript Explanation: The transcript shows the man agreeing to join the special events on the condition that they are located in his local neighborhood. Answer Explanation: The answer means the man is happy to go to special events for the new TV channel only if they happen in the place where he lives. Reason For Correctness: The correct answer is correct because the man gives a specific rule for coming to the events. He says he will go 'as long as' they happen 'here in my area.' The word 'locally' is another way to say that something is happening nearby in someone's own area. |
| Q13 | B | Well, I'd prefer not except for the information about the promotion you mentioned |
Excerpt/Transcript Explanation: The transcript shows the person saying they do not want to be on a regular list for mail. However, they make an exception for details about an event they just talked about. This confirms they only want certain mail. Answer Explanation: The answer B means that the person only wants the mail that they Specifically asked for, not all of it. Reason For Correctness: The correct answer is B because at the end of the conversation, the interviewer asks if they can put the person on a mailing list. The person replies that they would rather not be on the list, but they do want information about a specific event called a promotion. This shows they only want specific, 'requested' mail, rather than 'no mail' or 'all mail'. |
Transcript
A: Excuse me, I'm sorry to bother you, but would you have time to answer a few questions?
B: What's it about?
A: We're doing some market research for a new television channel starting in two years' time.
B: OK, why not?
A: Lovely, we'll just work through this form. And if we could start with some personal background information...
B: Sure.
A: Right, if I could just have your age...
B: 35.
A: Right, great... And your job?
B: Systems analyst, but for the form I don't know whether it would count as professional or business or what.
A: What do you think?
B: OK, it's more like business.
A: Fine. And would you mind my asking about your salary? Or we can leave it blank.
B: No, I don't mind. It's £40,000 a year.
A: Thank you. Right...about your current watching habits...what would you say is your main reason for watching TV?
B: Well, at work I tend to read for information and what have you, so I'd say that with TV it probably just helps me relax and unwind.
A: Fine. And how many hours a day on average do you watch TV?
B: Not a lot really...I should say just over an hour.
A: So what are the two main times of the day that you watch TV?
B: Well, a little around breakfast time and then it tends to be really late—eleven or even midnight—when I've finished work.
A: And what sort of programmes do you go for?
B: Some news bulletins but I also really like to put my feet up with some of the old comedy shows.
A: Fine. And turning to the new channel...which type of programmes would you like to see more of?
B: Well, I certainly don't think we need any more factual programmes like news and documentaries. I think we need more about things like local information...you know, providing a service for the community. And in the same vein, perhaps more for younger viewers...you know, good quality stuff.
A: Ah ha. And if you had to give the new directors some specific advice when they set up the channel, what advice would you give them?
B: I think I'd advise them to pay a lot of attention to the quality of the actual broadcast, you know, the sound system. People are very fussy these days about that and in general I think they ought to do lots more of these kinds of interview, you know, talking with their potential customers.
A: Oh, I'm glad you think it's valuable!
B: Certainly...yeah.
A: Good. OK, this will be a commercial channel of course, but how often do you think it is tolerable to have adverts?
B: Well out of that list I'd say every quarter of an hour. I don't think we can complain about that, as long as they don't last for ten minutes each time!
A: Quite. And...would you be willing to attend any of our special promotions for the new channel?
B: Yes, I'd be very happy to, as long as they're held here in my area.
A: OK, I'll make a note of that. And finally, may we put you on our mailing list?
B: Well, I'd prefer not... except for the information about the promotion you mentioned.
A: Can I have your name and address?
B: Of course...here's my card.
A: Oh, lovely...and thank you very much for your time and we look forward to seeing you.
B: Yes, indeed. Um, thanks.