One trend we’re noticing with nearly all age groups is the growing popularity of holidays in which clients do some kind of specialised activity. I’m not talking here about adventure holidays, where clients take part in high-risk activities like white water rafting just for the thrill of it. Activity holidays usually involve rather less high-risk sports, or things like art and music. They’re not necessarily cheaper than ordinary holidays, often the opposite, in fact. But they do often take place outside the main tourist centres, which gives an opportunity for clients to find out more about the local people and customs, and many say this is one of the most positive features of these holidays. Of course, they offer the chance to develop a new skill or talent, but clients often say that more than this, it’s the chance to create lasting relationships with other like-minded people that’s the main draw.
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