JACK: That is a bit weird. I suppose there’s an argument for doing the research now when consumers are familiar with this system.
ALICE: Yeah, maybe.
JACK: The participants in the survey were quite positive about the traffic-light system.
ALICE: Mmm. But I don’t think they targeted the right people. They should have focused on people with low literacy levels because these labels are designed to be accessible to them.
JACK: Yeah. But it’s good to get feedback from all socio-economic groups. And there wasn’t much variation in their responses.
ALICE: No. But if they hadn’t interviewed participants face-to-face, they could have used a much bigger sample size. I wonder why they chose that method?
JACK: Dunno. How were they selected? Did they volunteer or were they approached?
ALICE: I think they volunteered. The thing that wasn’t stated was how often they bought packaged food – all we know is how frequently they used the supermarket.
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