It is also important to realise that stress travels rapidly from one person to the next. If a co-worker is stressed, we are more likely to tense up and feel stressed ourselves. We don’t even need to be in the same room with someone for their emotions to influence our behaviour. Studies show that if we observe positive feeds on social media, such as images of a pink sunset, we are more likely to post uplifting messages ourselves. If we observe negative posts, such as complaints about a long queue at the coffee shop, we will in turn create more negative posts.

In some ways, many of us now live as if we are in danger, constantly ready to tackle demanding emails and text messages, and respond to news alerts and comments on social media. Repeatedly checking your phone, according to a survey conducted by the American Psychological Association, is related to stress. In other words, a pre-programmed physiological reaction, which evolution has equipped us with to help us avoid famished predators, is now being triggered by an online post. Social media posting, according to one study, raises your pulse, makes you sweat, and enlarges your pupils more than most daily activities.

The fact that stress increases the likelihood that we will focus more on alarming messages, together with the fact that it spreads extremely rapidly, can create collective fear that is not always justified. After a stressful public event, such as a natural disaster or major financial crash, there is often a wave of alarming information in traditional and social media, which individuals become very aware of. But that has the effect of exaggerating existing danger. And so, a reliable pattern emerges – stress is triggered, spreading from one person to the next, which temporarily enhances the likelihood that people will take in negative reports, which increases stress further. As a result, trips are cancelled, even if the disaster took place across the globe, stocks are sold, even when holding on is the best thing to do.

The good news, however, is that positive emotions, such as hope, are contagious too, and are powerful in inducing people to act to find solutions. Being aware of the close relationship between people’s emotional state and how they process information can help us frame our messages more effectively and become conscientious agents of change.